Pipeline Velocity vs. Pipeline Volume: Why B2B Teams Are Measuring the Wrong Thing
What is Pipeline Velocity? Pipeline velocity measures the speed at which revenue moves through your sales pipeline expressed in dollars per day. The formula is: …
Sales & Marketing Alignment
RevOps for IT Services Companies: Building Revenue Infrastructure for Professional Services
What is RevOps for IT Services? RevOps for IT services is a revenue operations framework adapted for professional services businesses IT consulting firms, system integrators, …
5 Ways Marketing Can Become A B2B Sales Accelerator
We’re currently witnessing a significant shift in how businesses view sales and marketing. The notion that marketing is solely responsible for branding and creative activities, …
Marketing-Sales Service Level Agreements (SLAs): Why You Need Them & How to Create One
The Necessity of Marketing-Sales Service Level Agreements (SLAs) Instituting a comprehensive Service Level Agreement (SLA) between Sales and Marketing is vital to establish mutual accountability …
How to create and maintain an engaging LinkedIn page
Getting more reach through your LinkedIn page is highly beneficial. Improved organic reach allows for potent audience insights. It is pivotal in building a community …
The Smarketers Earns Clutch Leader Award for B2B Indian Agencies!
It’s tough to be a b2b marketing agency when the landscape continues to change. How do you create engaging content that attracts leads? What are …
How to Optimize the Middle of the Funnel for better Lead Management?
Getting leads from the top to the middle of the funnel is a major achievement, but the task isn’t over just yet. That is why …
How software and IT organisations can plan their marketing and sales strategies for 2023
As most companies take their products and services online, B2B technology companies are finding it even more challenging to reach their target audience. Let alone …
Why ABM has become a critical strategy for B2B marketers
Account-based marketing is becoming a strategic approach for marketers to find, engage and nurture decision-makers at predefined accounts. Since this technique has continuously proven to …
Why Sales Enablement is key to Unlocking a Successful ABM strategy
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …