5 Ways Marketing Can Become A B2B Sales Accelerator
We’re currently witnessing a significant shift in how businesses view sales and marketing. The notion that marketing is solely responsible for branding and creative activities, …
We’re currently witnessing a significant shift in how businesses view sales and marketing. The notion that marketing is solely responsible for branding and creative activities, …
Account-based marketing is becoming a strategic approach for marketers to find, engage and nurture decision-makers at predefined accounts. Since this technique has continuously proven to …
In typical lead generation models, marketing and sales work collaboratively as a relay team. Marketing increases the number of leads being generated, nurtures them, and …
Low-hanging fruits always give quick visibility and traction to gain momentum. Online marketplaces are the quick buck makers for manufacturers when it is time to …
Boardroom discussions, monthly review meetings, and annual appraisals—all revolve around the use of Key Performance Indicators (KPIs) to evaluate the effectiveness of a process, person, …
F1 racing is a splendid sport to watch. And an F1 racing team is an excellent example of a well-oiled device, with each member of …
Take an abstract question, ‘How do you intend on boosting your IT Services organization’s leads?’. Irrespective of one’s experience in the services business world, 92% …
During the last quarter of the year and the first quarter of every year, I am flooded with Requests for Proposals (RFPs) from various potential …
Back in 2007, I was interviewing for the position of a Business Development Executive. It seemed to be going fairly well till the hiring manager …
Once upon a time, there was about a King who would struggle like this with times of great heights and deep valleys. He called his …