How do most companies measure their success in the target market? They either look at the leads generated over a defined period, the support tickets …
The Smarketers has bagged the ITSMA’s Marketing Excellence Gold Award 2019 for its Innovative ABM Program. ITSMA has been leading the way in defining, building …
Account-based marketing or what you commonly hear being referred to as ABM is a hot term in the B2B space. Taking into account the increasing …
Flying blind is not smart work. In a long bygone era, you couldn’t help but rely heavily on guesswork in any business process or function. …
B2B marketing is no easy feat. Marketing teams are constantly on the lookout for the right target accounts and the salespeople are always hunting for …
Look around yourself and you’ll find there is software for everything – ordering food, writing books, detecting fraud, gauging traffic, checking plagiarism, and there’s one …
Customer acquisition is harder than you can imagine. People no longer stick to one brand, are becoming increasingly demanding, and are too impatient to be …
Every B2B organization is jumping on the account-based marketing (ABM) bandwagon, and you fear missing out. Considering the fact that ABM makes companies 70% better …
Account-based marketing is a rage these days. Be it the smaller organization or the industry giants, everyone is talking and trying to implement the strategy …
Introduction Account-Based Marketing (ABM), also known as key-account targeting, is a strategic marketing approach that identifies best-fit accounts and treats them as a market of …
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