How ABM Technology Is Going To Evolve In 2023?
From being subjected to scrutiny at the great buzzword debate a few years back to being identified as a valuable strategy in recent times, Account-based …
Account Based Marketing
How software and IT organisations can plan their marketing and sales strategies for 2023
As most companies take their products and services online, B2B technology companies are finding it even more challenging to reach their target audience. Let alone …
10 Best Demand Generation Trends Every B2B Marketer Needs To Know in 2023
Demand generation focuses on first creating a need for your product or service, and then selling them. Unlike other marketing tactics, demand generation addresses every …
8 Account-Based Marketing Tips For 2023
Enterprise accounts are goldmine clients for most B2B companies. However, your general campaigns just won’t cut it for these premium brands. Instead, you need highly …
Customer Success Metrics That Have An Actual Impact On Your Business
How do most companies measure their success in the target market? They either look at the leads generated over a defined period, the support tickets …
The Smarketers wins ITSMA Gold Award for ABM Innovation in SMB category
The Smarketers has bagged the ITSMA’s Marketing Excellence Gold Award 2019 for its Innovative ABM Program. ITSMA has been leading the way in defining, building …
Account-based marketing: A must for B2B marketers
Account-based marketing or what you commonly hear being referred to as ABM is a hot term in the B2B space. Taking into account the increasing …
How to use data to create better content for your customers
Flying blind is not smart work. In a long bygone era, you couldn’t help but rely heavily on guesswork in any business process or function. …
Account-Based Marketing Best Practices To Create Converting Campaigns
B2B marketing is no easy feat. Marketing teams are constantly on the lookout for the right target accounts and the salespeople are always hunting for …
Your one-stop guide for SaaS marketing
Look around yourself and you’ll find there is software for everything – ordering food, writing books, detecting fraud, gauging traffic, checking plagiarism, and there’s one …
